Magari yaliyotumika ya kijapani

• Nchi: India
• Tarehe: 2018-01-28

In Asia and Africa, Japanese used cars are the top choice. Japanese used cars are cheap and highly efficient. The maintenance is easy and spare parts are available for all models. Many Asian and African countries are emerging economies. As they are enjoying steady GDP growth, a large number of population in those countries are in need of all sorts of vehicles – for commercial or transportation purposes. For a growing middle-class people, quality Japanese used cars are the best option.Be it a plane or a car, they establish their supremacy through hard work, motivation, and innovation. For years, we have seen the Japanese auto giants like Toyota, Honda, Nissan, and Mitsubishi competing with their European and North American rivals. In many regions of the world people rely on quality Japanese used cars for their long-lasting service, comfortable driving experience, and, above all, affordability.But protectionism is not the full explanation for why Japanese people don’t buy foreign cars. There are no import tariffs on cars, for example, while the U.S. and European Union impose 2.5 percent and 10 percent tariffs. And while Japanese cars are right-hand-drive, requiring manufacturing modifications before American cars can be sold there, this is no different from many other markets where foreign cars are prevalent.Instead, the problem is in large part that American car dealers have been hesitant to invest in the kind of dealer network that consumers like Shujiro Urata have come to expect. “The way Japanese consumers buy cars is very different,” Deborah Elms, the executive director of the Asian Trade Center, told me. “Yet the Americans have not invested in a dealer network to break into the market.” I talked to a Japanese man named Hideo Ohashi, who has only bought Toyotas in Japan. He has considered buying a Mercedes-Benz, he told me, but he worried that it would be too expensive and lengthy to get new parts if his vehicle breaks down. A friend of Ohashi’s has a European car and it takes weeks to get parts from the maker, Ohashi said. What’s more, Toyota has a broad maintenance network, so it’s easy to get his car fixed if there are problems. Ohashi has know his Toyota dealer for 10 years, he told me, and they contact him at least once a quarter. “We have a person there who has taken care of our family for a long time,” he said.Kronschnabl said that BMW three years ago decided to redouble its efforts in the Japanese market. It’s spending 580 million Euros to refurbish its dealer network. Now, anyone who enters a BMW dealership will be met by a greeter and a “product genius,” who can tell them about the cars’ features—salesmen traditionally went too fast to a sales pitch for Japanese consumers’ tastes, he said. BMW is trying to change its processes so that its employees have more of a relationship with customers, he said. It delivers cars to customers who buy them, and has a “delivery bay” where customers who buy new cars can get them delivered in a new car ceremony that some Japanese customers request.