მეორადი იაპონური ავტომობილები

• ქვეყანა: Nigeria
• თარიღი: 2017-06-13

Nigeria is the most populous black nation in Africa. It's population account for 25℅ of entire Africa population. This means if car purchasing power is based in head count then the car annual sales in Nigeria will be equivalent to quarter car sales in the entire Africa continent.

Despite the drop in middle class disposable income annual car purchase growth in the the grey import segment is between 3 -4% despite economic slowdown caused by fallen Naira to US dollar exchange rate due to recession.

The the effect of double digits annual inflation rate combined with declining crude oil price led to poor Naira value against dollar thus crushing new car purchases so that grey import purchases increased against new car purchases. The prices of new car had almost tripped the prices before recession started since June 2015. Middle class, SME's and even large corporates patronage of grey imports has loomed large resulting in shift in paradigm pushing 50-50℅ percent purchases between grey imports and new car to 65-35% respectfully. The grey import patronage percentage is still expected to increase further as new purchase intention of large corporates is trending in favour of grey imports.

Car Leasing is a favourable option for Fleet owner in a recession however because of high lease cost to corporates they subscribe to acquire cheaper grey imports of earlier models and set aggressive depreciation over short tenure compared to relatively higher depreciation charges of new vehicle lease.

Given the sharp drop in the landing cost of CAR FROM JAPAN this set a very low and affordable selling price for low income working class who represent more than 60℅ of Nigeria population this will restore the grey imports patronage of working class back to original 60℅ against the current 20℅ grey imports patronage due to effect of Naira devaluation.

In the light of foregoing Nigeria vehicle market analytics I will take advantage of the low landing cost of CAR FROM JAPAN to compete with existing motor dealers by setting affordable sales price for all car buyers- new car and used car buyers, increase market penetration for you across West Africa sub region, not only in Nigeria. This regional market initiative will jumpstart your annual vehicles sales volume in West Africa and reposition you ahead of other competitors.

Marketing strategy to apply will be in form of Internet advert and flyers/hand bills in order to reach all potential buyers