PROFIT vs CUSTOMER SATISFACTION
Africa is the second largest continent in the world in terms of size and population. Did you know that more than 15% of the global population are living there? This forms a very lucrative market for used cars in Africa. Africa is served by the Mediterranean Sea and the Red Sea to the north, the Indian Ocean to the east and the Atlantic Ocean to the south and the west. These waterways are the main trade routes that connect Africa and her trade partners around the world. It is no wonder then that this continent has emerged as the largest importer of Japanese second hand cars
Car From Japan was founded with the ultimate goal of “Enriching Lives” by connecting people and facilitating trades. For me the culture of putting customers first shows that the company puts much focus on customer satisfaction rather than on sales. This is an area that most Car dealers out there lack in that they are more concerned with making sales that they strive to sale their cars even if they are defective at the expense of their customers. But the culture or marketing concept that Car From Japan has adopted gives a ‘win-win’ situation were both parties benefit, after all “A satisfied customer is the best advertisement”.
Japanese used cars are the best. Africa has managed to fill its roads with affordable but reliable vehicles, provide safe and affordable transportation because of the good relation it has long enjoyed with Japan. Now, there are 100s of companies that supply cars to Africa and the rest of the world. This has created stiff competition more especially in these times of economic hardships. Winning that one customer is crucial and requires more than just having a product to sale. This promotion is just but one of the ways to win customers and penetrate these potentially unexplored lands. To do this Car From Japan needs representatives with a vision and whose goal is to contribute to the growth of the company not just the desire to win a car, those who will be faithful and loyal ambassadors to the world beyond. Because “the difference between a Goal and and Achievement is your Vision and your Drive”.
I strongly believe that Africa is a land of many lucrative opportunities for Car From Japan to consider flooding the Japanese used cars to the readily available customers.
I commend Car From Japan for your continued efforts in the provision of quality and affordable Japanese used cars to the world with minimum risk to the customers.
I strongly believe if accorded a chance i can be the best representative for Car From Japan and its sponsors, a faithful and loyal ambassador to Zambia, my country, and to the world at large.